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To celebrate the Year of the Dragon, members of Burberry's global community - including brand ambassadors Tang Wei and Chen Kun - explore the streets of Chengdu in our .Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon. Just in time for the Chinese Lunar New Year, Burberry is ringing in the Year of the Dragon with a new collection dedicated to the celebratory occasion. To unveil the collection, the London-based brand tapped house . In the vibrant streets of Chengdu, China, the Burberry Lunar New Year 2024 campaign unfolds with an evocative narrative woven into every frame. Through the lens of photographer Ryan McGinley, the campaign captivates .
Burberry’s Lunar New Year 2024 collection is a remarkable celebration of heritage, innovation, and global community. With its splendid showcase in Chengdu and the inclusion of . LONDON — The Burberry checks have turned red for its Lunar New Year campaign featuring brand ambassadors Tang Wei and Chen Kun with He Cong, Wang Xiangguo and .
Captured amidst the bustling streets of China’s fourth largest city, Chengdu, the new campaign spotlights classic wardrobe staples with a prosperous twist. Featuring signature . Following in the footsteps of Bottega Veneta, LOEWE, and Sandro, British titan Burberry is stepping into 2024 by honoring Chinese tradition at its finest. Lunar New Year is .
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Burberry’s Lunar New Year campaign is also a strategic move in the ever-evolving Chinese luxury market. While the brand experienced strong initial growth in the first half of 2023, a dip in sales in the second quarter . PARIS, France — With revenues across the fashion sector reeling after months of coronavirus lockdowns, and many of the world's consumers hesitant to go shopping, it's an imperfect time to open a new store. In the sprawling technology hub of Shenzhen, however, Burberry is going ahead with the launch of a new boutique — its 63rd in Mainland China — . Burberry has today unveiled its new Chinese New Year campaign, celebrating family traditions and togetherness during the festive period. The campaign, shot and directed by photographer Ethan James Green, stars . The British luxury house saw a 10 per cent rise in full-year revenue thanks to recovery in China — its largest market — and demand for its core leather and outerwear categories. . Dana Telsey, CEO of Telsey Advisory Group, raised her estimates for Burberry as new leadership hires and acquisitions “lay [the] groundwork” for healthier .
Article first published by Hot Pot in The Drum here. Burberry’s first-ever Chinese New Year ad campaign hit the headlines this month, featuring actresses and brand ambassadors Zhao Wei and Zhou Dongyu.. Many have noted how it reflects the brand’s high-fashion, luxury aesthetic and celebrates the traditional values of family and community that underpin the . Burberry “looks a shoe-in for relegation from the FTSE 100,” said Susannah Streeter, head of money and markets at Hargreaves Lansdown. Burberry has been hit particularly hard by the demand slowdown gripping the luxury industry, especially in the all . Burberry debuts luxury’s first social retail store in Shenzhen, China. Burberry, 31.07.2020. Store openings Recommend “Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces. We test new ideas and push the boundaries of what’s possible.Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon.
Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon. . New; Burberry Classics; Rainwear; Winter Selection; Coats & Jackets; View All; Trench Coats; Quilted Coats & Jackets; Puffer Coats & Jackets; Clothes; . Chinese New Year 2024. View the Collection; Chen Kun. Women’s Gifts. Women’s Gifts. Men .
Pin Model Wang Xiangguo makes a statement in red for the Burberry Lunar New Year campaign. Photo: Ryan McGinley / Burberry. In the vibrant streets of Chengdu, China, the Burberry Lunar New Year 2024 campaign unfolds with an evocative narrative woven into every frame. Through the lens of photographer Ryan McGinley, the campaign captivates with a .
Burberry celebrates the Lunar New Year with a vivid and urban campaign that explores the expressive possibility of the color red. The campaign was shot and directed by Ryan McGinley.. Captured in Chengdu, the campaign imagery continues Daniel Lee’s reconsideration of British wardrobe archetypes while bringing in an international perspective that pays homage to . A Year with Burberry China’s Design Team. By Franck Zhu, UX Lead and David Tian, UX Designer at Burberry. We are pleased to celebrate the one-year anniversary of the Burberry China Product .Lunar New Year 2024; Spring 2024; Winter 2023; Collections; Summer 2025; Spring 2025; Winter 2024; Autumn 2024; Spring 2024; Summer 2024; Winter 2023; Responsibility; Sustainability; . View new-season arrivals from the Burberry women’s collection, including dresses, knitwear, tailoring and trench coats. Burberry Pulls “Creepy” Chinese New Year Photos From WeChat Campaign After Online Backlash. Burberry quietly removed the family portrait images that caused online backlash, in its latest WeChat campaign in celebration of Chinese Lunar New Year. Yiling Pan. Fashion News. Share. On this page.
To celebrate the Year of the Dragon, members of Burberry's global community - including brand ambassadors Tang Wei and Chen Kun - explore the streets of Chengdu in our Lunar New Year 2024 collection.
Lunar New Year 2024. A new campaign and capsule collection celebrating the Year of the Dragon. Just in time for the Chinese Lunar New Year, Burberry is ringing in the Year of the Dragon with a new collection dedicated to the celebratory occasion. To unveil the collection, the London-based brand tapped house ambassadors and actors Tang Wei and Chen Kun from the campaign, photographed in the streets of Chengdu, China by photographer Ryan . In the vibrant streets of Chengdu, China, the Burberry Lunar New Year 2024 campaign unfolds with an evocative narrative woven into every frame. Through the lens of photographer Ryan McGinley, the campaign captivates with a fusion of tradition and modernity, reflecting the vibrant spirit of the Year of the Dragon.
Burberry’s Lunar New Year 2024 collection is a remarkable celebration of heritage, innovation, and global community. With its splendid showcase in Chengdu and the inclusion of influential brand ambassadors, Burberry continues to redefine luxury fashion while honoring cultural traditions.
LONDON — The Burberry checks have turned red for its Lunar New Year campaign featuring brand ambassadors Tang Wei and Chen Kun with He Cong, Wang Xiangguo and Alex Schlab. Captured amidst the bustling streets of China’s fourth largest city, Chengdu, the new campaign spotlights classic wardrobe staples with a prosperous twist. Featuring signature Burberry design details like houndstooth checks, trench coats and rose motifs, the collection lands in a vibrant red hue — a color typically associated with good luck .
Following in the footsteps of Bottega Veneta, LOEWE, and Sandro, British titan Burberry is stepping into 2024 by honoring Chinese tradition at its finest. Lunar New Year is upon us,. Daniel Lee of Burberry has infused the brand’s classic British wardrobe tropes with a red-hot makeover to celebrate the Year of the Dragon, skillfully incorporating the auspicious hue cherished in Chinese culture. The Lunar New Year 2024 collection showcases elements like the houndstooth check, seasonal roses, and the brand’s signature .
burberry lunar new year
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burberry china new year ecns|burberry 2024